What Is Video Interviewing and How It Help You Standardize Your Hiring?

David
3 min readMar 2, 2021

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A video interview provides you a virtual platform to hire the best-fit candidates for the position remotely. It automates your hiring process and makes it convenient for you to connect with global talent and increase the accessibility of the hiring managers with the candidates throughout the interview schedule. In a video interview process, recruiters use video technology for interviewing the candidates.

Over the years, video interview technology is increasingly becoming popular in the talent acquisition department because of their ability to save valuable time and money involved in traditional interviews. Video interviews help you remove geographic constraints and automate candidate initial screening and interview. It allows you to improve the quality of data collection and its assessment while selecting a candidate for the role.

Including from posting jobs on an online portal to selecting a suitable talent for the position, video interviews are used at many steps of recruiting process to make hiring fast, cost-effective comprehensive. A video interview enables the hiring managers to record questions for the interview once for all and ask applicants to record their responses in a video format from anywhere they want at their own time. This also allows the hiring managers to screen a lot of candidates fast and, at the same time and shortlist the most suitable candidate for the in-person interview.

Types of video interviews

Based on the interviewing process, we can divide video interviews into two types: Live and pre-recorded video interviews.

Live and pre-recorded video interviews

A live video interview, also known as Synchronous interviews, is scheduled live on a virtual platform with both recruiters and the candidate present in real-time. It is specially used as an alternative to a face-to-face interview. And help recruiters to observe non-verbal communications and soft skills of the candidate before making a final decision over selection.

In contrast, pre-recorded video interview or asynchronous video interviews allows you to record questions for the interview. And the candidates record themselves answering in video format and submit it to the interviewers. It makes interviews flexible and allows both recruiters and the candidates to participate in the interviews remotely and at their chosen convenience.

How to participate in a video interview?

video interview

To participate in a video interview, both the candidates and interviewers need a device, webcam, microphone, and video interview software. You can also join a video interview using your smartphone. All you have to do is install a video interview app on your smartphone and start recording interviews from anywhere at your chosen convenience.

To conduct a video interview, recruiters are mainly opt two main options. Some companies conduct online interviews using live video conferencing platforms, such as Skype, Zoom, and Apple FaceTime. The drawback of such platforms is that it can only help you connect on video calls, record, and store the videos.

On the other hand, specialized video interviewing software like Jobma help you capture data accurately and empower your hiring with analytics capabilities and provides you more control to schedule a video interview. It allows you to share candidate’s recorded responses, notes and other details with colleagues just in a single click.

A specifically build video interview platform facilitate recruiters to standardize the interview process and make it fairer, comprehensive and evidence-based compare to the traditional interviewing process.

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